Bonding over beer: Heineken gets political and it is a lesson for Pepsi

Following the Pepsi fail where the company trivialised social activism to sell soda, Heineken goes and gets political, and surprisingly it is an amazing. You won’t find Kendall Jenner here, or a colour-coordinated fake ass…

View Post

Days out in the UK: The jewel of Milton Keynes, Stony Stratford

Following my first day out in Olney, only a few weeks later, I decided to spend an afternoon in the quaint little town of Stony Stratford, not to be confused with Stratford in Warwickshire. Before…

View Post

Stay with Me: the heartbreaking tale of a woman, interrupted

‘There are things even love can’t do . . . If the burden is too much and stays too long, even love bends, cracks, comes close to breaking and sometimes does break. But even when…

View Post

Hamdi Ulukaya: Time Most Influential

TIME beat me to it when it unveiled their annual 100 Most Influential People of 2017 list featuring, amongst others movers and shakers, the Chobani CEO fellow Turk (and Kurd) Hamdi Ulukaya. Hamdi Ulukaya puts…

View Post

Sinem’s #OOTD: Re-rocking that ASOS skirt for spring

There are certain fashion buys, you never figure will make such a difference to your closet – as does this ASOS skirt. Upon purchase, you don’t think twice about it other than that it has a…

View Post